IZZAH KAZI

Developed an idea for my own cosmetic brand called 'Margarita' by clarifying the business model and USP and communicating through the brand identity and a pitch deck.

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• Researched, planned and wrote a business plan, including conducting primary market research, visualising the concept and producing a financial forecast

• Researched the macro-environment and assessed the impact of key factors identified on a specific sub-sector of the fashion market

• Demonstrated understanding and application of business model generation and business strategy techniques